Drinks (first category)
Planned beverage line and the first product category the brand is preparing to launch.
Pre-launch · shop visible, not operational
Lifestyle brand · Drinks · Apparel · Sports
Boom Power Drink — an emerging lifestyle brand.
An Evoniq lifestyle brand in the making. Drinks are the first product category. Over time Boom is planned to extend into apparel, sports equipment, fashion, accessories and event support. The storefront is online to preview the direction — it is not taking orders yet.
Overview
A lifestyle brand, drinks first
Boom Power Drink is being built as a full lifestyle brand rather than a single-SKU energy product. Drinks are the entry category and the rest of the world unfolds from there.
The storefront at boom-power.net is intentionally visible before launch so retailers, partners and audiences can see the direction of the brand. It is not operational yet: orders are not being taken and no product ships from it in its current state. Treat it as a public preview, not a live store.
Where Boom is heading
Beyond drinks, planned categories include apparel, sports equipment, fashion, accessories and event support. Each is a natural extension of the same lifestyle positioning — energy, motion, community, everyday use. We roll them out when they're actually ready, not to fill a slide.
Why now
Lifestyle brands only work when product, packaging, distribution and channel are ready together. We're being deliberate. If you want to be part of that — as a distributor, retailer, event partner, sports team or lifestyle collaborator — this is a good moment to talk.
Categories
Boom brand universe
Drinks first. Everything else is a planned direction, not a shipped product. We'll say clearly when a category actually goes live.
Apparel
Everyday and active apparel carrying the Boom identity — planned direction, not yet on sale.
Sports equipment
Sports gear and equipment aligned with the brand's active-lifestyle positioning. Planned.
Fashion & accessories
Lifestyle accessories — the small, high-visibility products that make a lifestyle brand actually feel present.
Events
Sports, music and lifestyle event support and partnerships. A natural place for a brand like Boom to live.
Partnerships
Retailers, distributors, athletes, teams, venues, event organisers — this is the moment to talk if it fits.
Pre-launch notice. The Boom storefront at boom-power.net is a public preview of the brand direction. It is not operational: orders are not being taken, and no product ships from it in its current state. Details, categories and launch timing may change. When Boom actually starts selling, it will be announced on this page and on boom-power.net.
Investment opportunity
Boom Power Drink investor overview
A pre-launch European consumer brand preparing its first drinks category, compliant production and route to market.
Business model
Direct-to-consumer and retail-partner distribution are planned. Channel mix and pricing are not publicly disclosed.
Growth strategy
Product validation, compliant production readiness, launch execution, distribution and retail partnerships. Timelines are not published.
Use of funds — categories only
- Product validation and formulation readiness
- Brand assets, packaging and launch
- Production and regulatory preparation
- Distribution and retail partnerships
Verified traction, formulation details and financial terms are not publicly disclosed.
Is Boom Power Drink currently on sale?
No. Boom Power Drink is in pre-launch and the shop is in preparation.
Are ingredient, nutrition or performance claims made here?
No. Formulation details are not described until they are approved for public disclosure.
Is Boom Power Drink currently fundraising?
Evoniq welcomes introductory conversations. Any structure or terms would be discussed directly and remain subject to due diligence and professional legal and tax review.
FAQ
Boom Power Drink — common questions
Can I buy Boom Power Drink right now?
Not yet. Boom is in pre-launch. The storefront at boom-power.net is visible so people can see the brand direction, but it is not operational — orders are not being taken and no product ships from it in its current state.
What is Boom Power Drink actually?
Evoniq's emerging lifestyle brand. Drinks are the first category. Over time it is planned to extend to apparel, sports equipment, fashion, accessories and event support. Positioned around active, energetic, everyday-lifestyle audiences.
When does Boom actually launch?
No fixed public launch date yet. A lifestyle brand only works when product, packaging, distribution and channel are ready together — we're being deliberate. Watch boom-power.net or reach out via evoniq@evoniq.eu if you want to partner, distribute or supply.
Who owns and operates Boom?
Boom Power Drink is operated by Evoniq OÜ, registry code 17379498, VAT EE102949852, address Tartu mnt 67/1-13b, 10115 Tallinn, Estonia.
Can we partner or distribute?
Yes. Distribution, retail, event, sports and lifestyle partnerships are welcome as we approach launch. Send your proposal (and country/region of interest) to evoniq@evoniq.eu.
Preview the brand, or partner with us
The Boom storefront is a preview of what's coming, not a live store. Retailers, distributors, athletes, teams, venues and event organisers — this is a good moment to talk.